Absolutely! In search engine optimization, geotagging is the process of placing the name of your target location in your focus keyword.
While it doesn’t matter where the “geotag” is placed in the keyword, it’s important to place it where it fits the context of the keyword. A geotag can be a specific city, town, country, etc. By narrowing the intent of keywords, you can improve your reach towards users who are more likely to buy in your area.